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Campaign to move the Squirrels backed by unknowns

loving_rva

The LovingRVA website sprang to life as the Mayor was pitching his new stadium plan in Shockoe Bottom. LovingRVA posters are showing up in downtown business and the LovingRVA Facebook sings the praises of the proposal. Style Weekly checks into who is behind all this cheerleading and comes back with vague non-answers. It is known that Venture Richmond and Greater Richmond Chamber have hired Alliance to handle the campaign and the cost so far is $15,000 to $20,000.

Alliance, the public relations firm, is most notable for masterminding the successful push for a statewide indoor-smoking ban. Among the services advertised on its website are marketing campaigns that aim to identify “opinion leaders” and recruit them for a cause: “Whether it be organizing volunteers, helping draft letters to the editor or op-eds, or coordinating letter writing campaigns, we will activate the grassroots to get your message out.”

Alliance’s president, Rob Jones, won’t say who’s hired him — only that the group represented “a number of community and business leaders who support the project.”

He says his goal is to educate people on the plan’s positives. “We just want to make sure that accurate information is out there and folks have a chance to learn about what the full proposal is,” Jones says. [Full Article]

2 comments

  1. #1 • Nick P •

    Alliance’s president, Rob Jones, won’t say who’s hired him — only that the group represented “a number of community and business leaders who support the project.”

    AKA astroturfing.