Spotlight on MacArthur Avenue

The RTD’s (new) business news site–Work it, Richmond–has a great spotlight on MacArthur Avenue. It includes this awesome bit of history behind Once Upon a Vine:

When Bob Kocher wanted to open a wine and beer store in Richmond’s Bellevue neighborhood, he decided to do some market research.

“For four weeks I would walk 10 blocks around the neighborhood [on recycling day],”

Kocher said. “The first week I walked 10 blocks north, going up and down all the side streets. Then south, east and west each week, looking at recycling bins to see what wine and beer people had bought.”

Read the whole article.